Kitty Shao
Sales President, YONGHENG POULTRY INDUSTRY
Victoria University Alumna

永恒禽业销售总监
维多利亚大学校友

Young female entrepreneurs skillfully applied the western management philosophy learned in Australia to the organizational change and cultural innovation of her family business. The business, called Yongheng Poultry Industry, deals in providing the feed and veterinary medicine of white feather broiler, which serves this kind of farmers and clients of Anshan City.  She took two months to set up a new Sales Department of the company and created a sales team with its own corporate culture, which provided pharmaceutical services to customers with an honest attitude to help treat chicken diseases and reduce costs, so as to achieve the goal of win-win cooperation.
 
In the process of the company’s organizational culture reform, she led the company to abandon temporary profits and truly achieved the main goal of solving customer needs and helping farmers maximize their interests. They can accurately detect the bacteria through scientific drug sensitivity experiments, which can directly determine which drug is sensitive to the bacteria, instead of blindly using many kinds of drugs in the traditional veterinary way. This made the overall breeding profit of cooperative customers increase by 10% or even more.
 
During the pandemic and weaker market situation, she changed her sales mode in time and adopted a combination of online and offline sales, which led to a sharp increase in market development and sales performance. In three months in 2021, the sales volume of the Department increased from about 100000 yuan per month to more than one million yuan per month, which also solved the problem of the low commission-based salary of employees during the pandemic.
 
While leading the staff to work hard, she also encourages everyone to help local people in need through their own efforts. During the epidemic peak, our employees donated money and materials with a total amount of 100000 yuan, which solved the urgent needs of many people.
 
She actively supports the local government’s public welfare projects such as a student support fund, and has donated tens of thousands of yuan to the public welfare organization called “Starry Sky”.
 
In the first half of 2022, the epidemic recurred, and she led her staff to donate clothes, food and daily necessities totally 50000 yuan to the relevant staff at the local and overseas border checkpoints. At the same time, she led her staff volunteered to help local farmers solve the problems of feed and drug transportation during the period of epidemic control. In total, more than 200 vehicles were coordinated and organized, more than 20000 tons of feed were transferred, and more than 50 workers were coordinated and organized to help farmers reduce losses as much as possible.
 
Kitty Shao has applied what she has learnt at an Australian university to a typical traditional rural business environment in order to help her family company and bring greater prosperity to local villagers.
 
邵绘伊现就职于鞍山永恒禽业有限公司，主要经营白羽肉鸡的饲料和兽药，服务于鞍山市的此类养殖户和客户。年轻女企业家巧妙地将在澳大利亚学到的西方管理哲学应用于其家族企业的组织变革和文化创新。她利用两个月的时间成立了公司的新部门销售部，并创建了一支具有自己企业文化的销售团队，面对辽宁省的传统农村社区存在的早期投资和服务成本高的困难和挑战下，以诚信为本为客户提供药学服务，帮助治疗肉鸡疾病，降低成本，从而实现合作共赢的目标。

她积极支持当地政府的助学基金等公益项目，并向名为“星空”的公益组织捐赠了数万元。2022年上半年，疫情复发，她带领员工向当地和境外边境检查站的相关工作人员捐赠了衣服、食物和生活用品共计5万元。同时，她还带领员工志愿帮助当地农民解决疫情防控期间的饲料和药品运输问题。共协调组织车辆200余辆，调运饲料20000余吨，协调组织工作人员50余人，帮助农户尽可能减少损失。